Online Dating is a phenomenon, which has finally started to make space in the India arena. For long, the idea of casual dating has been shunned by Indians, owing to the prevalent culture wherein it is only the long term relationships that receive validation from the society. However, the youth now seems to be well prepared to break these shackles and explore a whole new world of better, vaster possibilities. That being said, considering the basic mind-set of the tier 2 and tier 3 audiences, many a dating apps in the nation have chosen to be called relationships app, wherein their ulterior motive is to help people find the love of their lives, rather than just a casual date!
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Online dating or Internet dating is a system that enables people to find and introduce themselves to new personal connections over the Internet , usually with the goal of developing personal, romantic, or sexual relationships. An online dating service is a company that provides specific mechanisms generally websites or applications for online dating through the use of Internet-connected personal computers or mobile devices. Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based. Online dating services allow users to become "members" by creating a profile and uploading personal information including but not limited to age, gender, sexual orientation, location, and appearance. Most services also encourage members to add photos or videos to their profile.