Podcast: Play in new window Download. From time to time, shmula interviews companies that are disruptive 1 , simple, and yet elegantly meets an unarticulated but dire customer need. Today, we are speaking with Gauri Nanda, the inventor of Clocky and founder of nandahome. Be sure to read our other interviews in our leadership series. I have been designing products for a few years now, since I was a student at the MIT Media Lab researching the intersection of design and technology. Because of all the interest surrounding him, Clocky gave me the drive to start a company.
In the spring of , media outlets from Gizmodo to Good Morning America were buzzing about Clocky, an alarm clock that jumped off the nightstand and rolled away chirping and beeping, forcing its owner to get out of bed to turn it off and stop the cacophony. At that point, the device was just a project that Gauri Nanda, a graduate student at MIT's Media Lab, had developed for an industrial design course. She hadn't planned to publicize Clocky beyond a few photos on the course website, but several gadget aficionado blogs found the photos and linked to them. The buzz went viral, eventually garnering Clocky a photo on the front page of the L.
Access to case studies expires six months after purchase date. Publication Date: November 07, Gauri Nanda is the creator of an innovative new product: an alarm clock named Clocky that, in addition to ringing, rolls around the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from the ability to debut Clocky, Nanda must navigate a series of challenges and difficult decisions in order to effectively bring her product to market. These include positioning strategies, choosing the proper channel, potential partnerships, manufacturing issues, market analysis, and PR management.
Set the alarm for 6 a. When the time comes, the clock wheels itself off your bedside table and rolls around the room, emitting R2D2-like squeaks. Dubbed Clocky, the little robot is manufactured in China and sold online and in design boutiques. The company also has a line of handbags designed to accommodate laptops.