Study Suggests Alcohol Ads Target Teens | Live Science
Give parenting tips or share your baby's photographs. Does alcohol advertising play any role in getting the youth addicted to alcohol? A recent study by V. Strasburger and Edward Donnerstein, in their paper titled 'Children, Adolescents, and the Media: Issues and Solutions', found that by the time a child turns 18, he will have been exposed to nearly , alcohol advertisements through varied mediums like television, newspapers, billboards, Internet, magazines, brand-related clothing, and other products. And if it is, then should this advertising be allowed?
Parents might do their best to shield their kids from advertising related to alcohol, but alcohol marketers are doing their best to reach them anyway. That's the finding of new research that discovered that the content of alcohol ads placed in magazines is more likely to violate industry guidelines if the ad appears in a magazine with sizable youth readership. The research, which was done by the Center on Alcohol Marketing and Youth CAMY at the Johns Hopkins Bloomberg School of Public Health, found that ads in magazines with a substantial youth readership 15 percent or more frequently showed alcohol being consumed in an irresponsible manner. Examples include showing alcohol consumption near or on bodies of water, encouraging overconsumption, and providing messages supportive of alcohol addiction. In addition, nearly one in five ad occurrences contained sexual connotations or sexual objectification.
Skip navigation. The Federal Trade Commission released its fourth major study on alcohol industry compliance with self-regulatory guidelines , including those designed to address concerns about youth access to alcohol marketing. For the study, the FTC ordered 14 major alcohol companies to provide information on advertising and marketing expenditures from the calendar year, and advertising placement data including audience data for the first six months of